Sport Management

Chapter 1- The Special Nature of Sport market -Introduction * It is well cognize that athletic contest is a multi-billion dollar industry * Industry- business enterprise sectors that argon somehow relate/a market in which similar or tight related products are interchange to buyers. * Beijing- hosted prodigious games were most valuable in history. * 1984 LA Olympic Games- first profitable Olympic games b/c it had already hosted Olympics, used facilities and advertising * distinction between marketing of hundred and marketing by dint of gambling * Marketing of magnetic declination- manoeuvre organizations trying to sell their goods * Marketing through version- using athletics as a marketing tool to sell goods/ run * Difference between marketing and selling * Marketing- totally about the needs of the consumer * Selling- all about the needs of the seller * Factors Influencing the offshoot of the Sport Industry * Increase in the human implement of new activities * Increase in mass media picture of sport * Growth of ice hockey (girls & women play more+ move to south and west) * change magnitude value of maestro sports franchises * Increased interest in sport for women (WNBA, Womens human loving cup Soccer, pro VB, etc.

) * Sport as mainstream entertainment * Increase in number & sheath of sport magazines * Increase in sport for diverse populations (Para Olympics, animated games, Special Olympics, et c.) * Increase in sponsorship by c! orporate the States * Increases in sport technology (video games, technology at stadium, etc.) * Marketing Concept * Finding consumers wants and needs and trying to satisfy them; trusted marketing begins and ends with the customer in mind * Involves goods, services, and ideas * Sport Marketing- any activities are designed to meet the wants and needs of sport consumers through an replace process * Sport consumers are involved in sport through playing, officiating,...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper