Brand Management

Individual Report 3 Evaluating Brand Architecture take apart nonp beil of the instigants you identified as one of your five favourites. settle the undermentioned two questions concerning its send architecture. 1. Provide a fair ikon of their brand hierarchy and portfolio. orchard orchard apple tree guide is one of the worlds leading technology companies. However, apple is no longer plainly selling fruits and providing in advance(p) solutions, they are selling brands. apple continues to rear its brand strength by understanding consumer needs and urgencys and supplement its brand assets effectively. Apple has been vastly successful in grammatical construction a strategical and coherent brand portfolio. Over the years, Apple has diversified its products debate to include not only personalized computers and cellphones but in addition mobile media and mobile business gadgets. With big investments in R&D and marketing Apple has been equal to levera ge its brand power and consumers zealous brand verity to build the Apple empire. Apple brand portfolio consists of tetrad sub-brands: the Mac, the iPod, the iPhone and the iPad.

Apple maintains a monolithic brand identity, and individually of these sub-brands aid the central values of the incorporated brand, such as innovative technology, knife edge design, consistent superior quality and multi-stakeholder collaboration. Each sub-brand also spread out the scope of the Apple brand at product level. in time Apple competes in four different categories the friendship ensures that its ending to straddle the se industries is accentuate by strategic rel! atedness. This should not hardly be restrained to the type of products, but should be establish on some key competencies of the corporate brand. more than importantly, each sub-brand should enhance the brand identity and equity of the corporate brand. The well-constructed brand portfolio secures the Apple brand from potential downturn in all one industry. The strong brand portfolio provides Apple the strategic and innovative...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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