Brand Management Essay Example | Topics and Well Written Essays - 4500 words

Brand Management - Essay Examplerand of its retail business, and it is the largest division in the Cooperative gathering and it is one of the largest food retail chains in the country of United Kingdom. The strategy adopted by the group is to mainly serving the local communities with flyspeck stores, in line with the objectives of cooperative movement, rather than competing with the bigger supermarkets. Members of The Co-operative Group get rebate on the value of purchases made from the cooperative retail stores.The denounce opinion of the group, for example in the case of Co-op 99brand tea, portends success of a comprehensive strategy that may be adopted for its foods business, to leverage its strengths thanksgiving in the market. The products with Cooperative brands already appearing with its own labels are available throughout the country in their own stores and other retail cooperative societies. A strategy for consolidation of the brand see and brand value at this stage wo uld enhance the brand identity, recognition, image and positioning relative to the competing products.Brand image denotes the respectability or the status of the products or service as perceived by the consumers. Brand represents character, quality or attributes in respect of the products or services which is very important for the manufacturers or service providers to position the product or services in the market place or differentiate them from the others. Every enterpriser tries to introduce unique features to strike a chord with the customers with varied expectations, requirements, aspirations and psychological needs.In creation of a brand, building unique features into the products or services plays a basic and important role. Establishing the brand in the market place involves creating awareness about the products in the minds of the consumers. Creation, establishment and maintenance of the brand could be called as brand management.There are so many factors involved in a bra nd to be successful in the long